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e.l.f. Power Grip Primer: what it is, who it's for, pros and cons

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e.l.f. Power Grip Primer went viral for its tacky gel texture that helps foundation stay in place. It is infused with hyaluronic acid and squalane and is sold at a very accessible price.

e.l.f. Power Grip Primer

Best for: Long-lasting makeup

A gel-based, hydrating primer with hyaluronic acid that grips makeup so it lasts longer.

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Prices, ratings and availability change often. Always check the current details on Amazon before buying.

What stands out

  • Gel texture that helps makeup grip
  • Hyaluronic acid and squalane
  • Vegan and cruelty-free
  • Budget-friendly price

Keep in mind

  • The tacky feel is not for everyone
  • May not pair well with every foundation
  • Does not blur pores like silicone primers

Who it's ideal for

Anyone who wants makeup to last through a long day, especially on normal to dry skin.

Who might want to skip it

If your main goal is blurring large pores, a silicone-based primer may work better.

Frequently asked questions

How long should I wait before foundation?

Letting it set for about a minute until it feels tacky usually works best.

Is it good for oily skin?

Some oily-skin users like it, but others prefer a mattifying primer.

e.l.f. Power Grip Primer

Sounds like a good fit for you?

Check price on Amazon

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