e.l.f. Power Grip Primer: what it is, who it's for, pros and cons
e.l.f. Power Grip Primer went viral for its tacky gel texture that helps foundation stay in place. It is infused with hyaluronic acid and squalane and is sold at a very accessible price.

Best for: Long-lasting makeup
A gel-based, hydrating primer with hyaluronic acid that grips makeup so it lasts longer.
Check price on AmazonPrices, ratings and availability change often. Always check the current details on Amazon before buying.
What stands out
- Gel texture that helps makeup grip
- Hyaluronic acid and squalane
- Vegan and cruelty-free
- Budget-friendly price
Keep in mind
- The tacky feel is not for everyone
- May not pair well with every foundation
- Does not blur pores like silicone primers
Who it's ideal for
Anyone who wants makeup to last through a long day, especially on normal to dry skin.
Who might want to skip it
If your main goal is blurring large pores, a silicone-based primer may work better.
Frequently asked questions
How long should I wait before foundation?
Letting it set for about a minute until it feels tacky usually works best.
Is it good for oily skin?
Some oily-skin users like it, but others prefer a mattifying primer.

Sounds like a good fit for you?
Check price on Amazon

